The Label

Tarvydas is the glamorous, edgy and sexy Australian label that is well known for creating amazing pieces that are exciting and ahead of the trends.

Pioneered by WA icon Ruth Tarvydas, Tarvydas has been in the headlines since 2004, when Rebecca Twigley turned heads at the Brownlow's in 'that red dress.'. The label dominated once again this year when cricket WAG Jessica Bratich stole the show and made front page headlines throughout Australia, earning her lucrative offers and launching her into the spotlight.

The label started out in Australia in the late 60’s with a teenage Ruth Tarvydas launching her range as fresh new take on “pop couture” and has now expanded into a global company spanning Australia, Singapore, Hong Kong, Malaysia, the UK, France, Italy, Switzerland Greece, Turkey, United Arab Emirates and the USA. Ruth Tarvydas was the first Australian fashion label to export overseas and first stocked at Selfridges in London in 1983.

We have attracted many celebrity fans such as Emma Watson, Amy Winehouse, Jodie Kidd, Rachael Hunter and Australia’s own Miss Universe Jennifer Hawkins, pop stars Rihanna, Javine, and Girls Aloud to name a few.  From specialist boutiques to department stores Ruth Tarvydas and the “Ruthless” by Ruth Tarvydas collections continue to attract rave reviews – in the words of our dedicated clients “you transform the moment you slip on one of the pieces from this edgy, sexy, elegant and highly sought after label."

Ruth has been a constant force in Australian fashion and has even been honoured with a star on King St’s walk of fame in Perth. In 2008, Curtin University held a retrospective in honour of Ruth Tarvydas and her career which has spanned over 40 years. Her designs are constantly featured in WA’s fashion magazines and media and in the last 6 months she has featured in stories on every major TV station and had over a dozen articles written about her. She is a board member of the Perth Fashion Council and is a often a judge at Perth’s most prestigious fashion competitions.

In December 2008 the first Tarvydas flagship store opened in King St, Perth's most prestigious shopping district.

In May this year Tarvydas was asked to design the National Costume for Miss Universe Australia at the 2009 world pageant in the Bahamas.

In July Tarvydas is holding the official VIP launch of the Perth flagship store, which is set to the be the fashion event of the year. Perth’s A List as well as special guests Jessica Bratich, Rebecca Twigley and Miss Universe Australia Rachel Finch are attending in their only public appearances. The party and Finch’s Perth visit are being covered by Channel 7 for coverage in the eastern states.

In November 2009 Tarvydas launched it's SS10 collection in Harrods London (Evening Wear and Way In)

Tarvydas is showing at Pure London in February 2010.