Perth-based designer Ruth Tarvydas is all about glamour.

From her very early days in the 70s when clients fought over her micro minis and satin
hotpants fast tracked to today when her evening gowns are such showstoppers that they
send the paparazzi into a frenzy at celebrity award nights – she is fast becoming Australia’s
home grown version of  sexy labels Versace or Roberto Cavalli.

If a dress or gown geared for maximum impact is on your wish list, then Ruth Tarvydas
won’t disappoint – she loves the limelight and wants her clients to have a slice of it as well.

“All my Collections are about being feminine and sexy, they’re for real women who aren’t
afraid of a little attention because many of my creations shout “look at me”. “I just adore
making other women look gorgeous,” she says. 

Each dress in every range is subtly reflective of their names such as Allure, Seduction,
Fallen Angel, Adore and Atomic Kitten.

Of late Tarvydas has been selling her sequins off in London and with over 60 accounts
around the UK including Selfridges London, and she is having trouble keeping up with the
demand. 

UK soapie stars and celebs the likes of Rachel Hunter, Rod Stewart’s daughter Kimberley,
Rihanna, Caprice and the Sugar Babes have all taken to her sexy label as well as Australian
stars Paulini, Laura Czortan, Jessica Rowe and tennis ace Lleyton Hewitt’s wife and former
actor Bec Cartwright.

This isn't the first time Tarvydas, who opened her own  boutique in the 70s when she was
just 19 years old, has had international success and she caught the eye of international
fashion photographer David Bailey who is still a fan. 
In 2001 she was awarded a place on the International Walk of Fame in Perth and in 2003
was named West Australian Designer of the Year.

On the home front, department store Myer has seen many of Ruth's evening dresses (which
miraculously hold in and push up in all the right places) literally walk out the door.
Ruth has shown internationally throughout her career and has participated in events such as
Pure London and Mercedes Australian Fashion Week. 
Perth’s Curtin University plan to hold a retrospective of her work next year (2008) as part
of the Festival of Perth to celebrate her enduring influence over the way Australian women
dress.

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