Well known glamorous and edgy Australian fashion label Ruth Tarvydas has commissioned Juicy Digital to develop its *NEW website for its current season collection. Marketed via boutique and major department stores internationally the label attracts celebrity attention from the likes of Miss Universe Jennifer Hawkins and pop stars Rhianna and Girls Aloud. The new look Tarvydas website will soon be complete with an online shopping cart, videos, news and much more as requested in this prestigious brief.